COMPETITION: Who killed Internet Explorer 6 campaign
INTERNET Explorer is attempting to make a comeback with the launch of Internet Explorer 9. The masterful minds at Microsoft have devised a very clever marketing strategy called “Who killed IE6?”
The campaign sees participants surfing around the web looking for clues to help them solve the Microsoft murder mystery. Here’s the brief:
Internet Explorer 6 is dead! Our campaign is aimed at Internet-savvy users and we want to challenge them mentally and get them spending time on our mutual love, the Internet. In order to do this we’ve created a murder mystery that takes place all over the web.
And the prize? Be the first to figure out who killed Internet Explorer 6 and the R20 000 bounty will be yours!
The basic concept of the campaign is a crime scene for the death of Internet Explorer 6. Clues are being given a number of times every week and participants have to eventually get all the clues right in order to win the ultimate prize of R20 000. There are also weekly prizes of R1000 awarded to randomly selected participants.
So what are you waiting for? Round the mountain, over and under and on a yellow road to a little sleepy village… that’s where you’ll get a quote with something that will make you see things clearer.
Hint: We’re looking for pixels not pixies!
What is the Who killed Internet Explorer 6 campaign about?
The purpose of the campaign is to change perceptions of IE9 as well as educate users on the amazing features IE9 has. In order to build brand loyalty and experience of a product, you have to enable users to use the product. The campaign sends users on a hunt for who killed IE6 all over the web with the answers hidden in various websites.
How does the Who Killed Internet Explorer 6 campaign work?
Users receive clues on the website and have to enter the answer/word on the website which solves the clue. For each clue they get right, users will receive a letter for a anagram which will answer the mystery of who killed Internet Explorer 6. Once all the clues have been solved, users will have all the letters and will be able to submit their answer for the anagram.
Additionally there are two blocks which will require participants to choose an avatar and share the campaign as well as download the latest version of Internet Explorer in order to ensure that they have the latest tools in order to solve the case. All blocks need to be completed in order to unlock every letter and the entry field for users to enter their answer.
- Join the investigation