Afrigator and Adgator issues
I HAVE huge respect for the Gators who started Afrigator – Africa’s largest blog aggregator, and Adgator – a unique advertising service for bloggers. However, things appear to have gone a little pear-shaped in recent months to say the least.
Both services have been awarded and honoured in the press – and deservedly so. It would seem that the steady growth of Afrigator was something unprecedented. Unfortunately, it also appears that the Gators were unprepared for such (perhaps unexpected) growth. While Afrigator may be winning the popularity contest among the aggregators, it could be argued that it is fast losing popularity among its users.
Downtime, site crashes, delays with the fetching of new content, the slow death of Gatorpeeps, and the inability for bloggers to access their blog statistics, are all happening all too often. I found my own blog crashing and behaving painfully slow in recent months. This was until I removed the Afrigator badge and tracking code. I see that several bloggers have done the same.
I tried to reach the Afrigator blog for comment, but it failed to respond. I do have it on good authority though that the Afrigator blog hasn’t seen an update since June last year.
And then there’s Adgator – an advertising service that showed (and will hopefully re-show) much promise. Adgator has made a few bloggers some decent pocket money since its launch, yet lately there seem to be more disgruntled Adgator users than satisfied ones.
On the plus side, the Gators seem to be doing really well with finding new ad campaigns and offering these to bloggers on a regular basis. Every time I hear of a new campaign that’s applicable to my blog category and location, I think “this is it! This is the one that’s going to make it big!” Then I visit my Adgator dashboard a few weeks down the line, often to find an impressive click-through ratio yet a lump sum of about 50cents.
December dashboardI fully understand that not all the ads offered by Adgator are “paying ads”, and that there is a difference between the Adgator earnings and the Ad: Dynamo earnings. However, I can’t shed the feeling that something still isn’t quite right.
I make a real effort to better understand any issues, and the Gator team are really courteous and speedy with their replies. But when bloggers are constantly told that there is a “discrepancy between figures and stats” this doesn’t really offer much by way of solution.
I’m sure the Gators are painstakingly working on such issues and that they mean well. I’m sure they’re also probably sick of being e-mailed complaints and held to accountability. Of course, it’s fair to give them some time and be patient about the whole thing. But, it’s also fair to talk about it and appeal for answers. Perhaps others don’t want to bite the hand that feeds them so to speak.
So let’s get some discussion going. Am I alone here? Do any of the Gators care to respond? Any good news for your users in 2011? I sincerely look forward to hearing from you soon.